Postmedia exploring its options
With a $225m loss registered for Q2, the company has announced the launch of a special committee to investigate options for its future.
Postmedia tries to rouse Vancouver Sun
The publisher has completed the eighth and final redesign of its legacy media brands, aimed at pulling in more viewers and advertisers.
Billy Bishop campaign stars satisfied customers
While PortsToronto has traditionally taken a targeted approach to its advertising efforts, this awareness-building campaign is designed to reach a wider audience.
Paid, non-paid dailies see continued circ drops: CCAB
The audit bureau’s annual report covering 40 member titles charts continuing declines across the country.
Digital spend to increase by 15% in ’16: Carat
According to a report from the agency 2016 will witness a healthy 4.5% increase in ad spend.
Dairy Farmers of Canada brings its product to the streets
The national organization has partnered with Metro to create street-side milk cartons as part of its latest campaign.
Les Affaires launches high-end supplement
The Quebec-based publisher is giving advertisers one more avenue to reach its high-end business community readership.
Porter Airlines ties up with Totem
The airline company has partnered with the Toronto-based agency to handle all media sales for its in-flight magazine.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
AAM ups brand-focused value of its service
The non-profit industry body has released three products that highlight its focus on ad blocking, non-human traffic and richer publisher data.
Danone’s new drink targets health-conscious women
The brand’s new drink adds to its Activa range and targets busy women who are on the go.
VerticalScope boosts Torstar digital, but print slide continues
Executives detail new Star Touch numbers on the fourth-quarter call, which also discussed drops in print ad and flyer revenues and digital gains.
Blog: The great newspaper migration
PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.
Circ drops continue to plague paid news outlets
Almost all paid-news pubs saw declines in average circulation while free dailies registered increases across Canada, according to the latest CCAB report.
H&M paves a path to its new flagship
Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
