Goose Island migrates to Ontario
The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.
Loulou launches online shopping portal
The magazine’s publisher tells MiC how the new launch is bridging consumers and brands online, kicking off with launch sponsor Aldo.
Subaru gets rally ready for Forester
The car co is getting back to its rally roots with a new campaign targeting families.
Scotties shows off its style
The facial tissue brand has launched a new print-only campaign with designer Dee Dee Taylor Eustace.
Jenn-Air cooks up a campaign with Mark McEwan
The luxury appliance brand has partnered with the Top Chef Canada judge who is featured in an augmented reality video as part of its new promotion.
Acura drives in a new direction
The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.
Newspaper circ down across the country: CCAB
Paid circulation for 2012 was down across the board, with the largest loss from the Winnipeg Sun.
Today’s Parent and Joe Fresh search for cute kids
The magazine is offering readers the opportunity to have their child featured on the September cover with its latest social media initiative, in partnership with the clothing retailer.
TC Media releases consolidated reports
The publisher has released data for the digital and print audiences of Elle Canada, Canadian Living and The Hockey News.
Ronald McDonald House tells its stories
The charity has launched its first major campaign to educate Canadians about the role of the House.
American Express Canada goes small
The credit card company has launched a campaign around its “Shop Small” program to encourage Torontonians to support small businesses.
Newspaper and magazine publishers form committee for new metrics
The Globe and Mail‘s Phillip Crawley and Postmedia’s Gordon Fisher tell MiC about the committee looking to create a single-source print and digital study to serve the Canadian media industry.
PDFC shakes up drug awareness campaign
The non-profit organization is using a multi-platform initiative to educate parents about their role in preventing prescription drug abuse.
The Verdict: Thomas Cook puts kids first
The travel agency has posted results from its Kids First program, which saw kids creating video vacation reviews for parents and included partnerships with Corus Entertainment, IndigoKids and Today’s Parent.
Toronto Star tops in TO: NADbank
The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.
