Doctors Nova Scotia tells its stories
The province’s association of doctors is using a social marketing campaign to encourage people to share their personal healthcare experiences.
Reader’s Digest Magazines Canada adds Layar
The media co is adding editorial content and advertising opportunities that can be accessed through the augmented reality app.
Globe and Mail partners with Canadian Kennel Club
The Globe will resume publication of Dogs Annual and Dogs in Canada as the magazines’ official publishing partner.
Iceland Naturally brings a taste of culture
The A Taste of Iceland Festival runs in Toronto March 21 to 24, and features a concert series presented by partner Canadian Music Week.
AToMiC: Vervegirl goes 4D
The girls’ magazine’s latest cover uses both an augmented reality experience a scratch-and-sniff feature that allows readers to sample the latest Garnier Fructis product.
Best Health magazine launches iPad app
The women’s lifestyle magazine will now offer advertisers opportunities to sponsor issues and bundle print and digital ad buys.
Target joins the neighbourhood
The big box retailer is debuting its official launch campaign Sunday evening during the broadcasts of the Oscars and La Voix.
Globe releases first Unlimited numbers
Phillip Crawley and Andrew Saunders tell MiC about the first quarter results of the paper’s pay wall.
Tonight goes mobile
The smartphone and tablet app for the commuter newspaper will offer readers multiple daily breaking news updates.
Toronto Life launches event series
The St. Joseph Media publication is kicking off its new series with a real estate event on March 27.
Globe and Mail partners with Lincoln
The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.
Rogers searching for new CEO
The media group, which has released its Q4 results, has embarked on a international search for a new leader since current CEO Nadir Mohamed announced he will retire in 2014.
Playtex gets cheeky for new launch
The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.
Reader’s Digest launches Taste of Home Canada
The new magazine, which is an extension of a US brand, will hit newsstands on June 3.
Tylenol shoots down your excuse
The Johnson & Johnson brand is getting cheeky with pain relief for Valentine’s Day.
