Muskoka Brewery marks an odd launch
The craft brewer is kicking off its Legendary Oddity beer with a print and digital campaign.
Napa AutoPro revs up seasonal campaign
The auto parts brand will use an in-store and print initiative to raise awareness about common car problems and promote its seasonal check-up packages.
Shoppers Drug Mart’s got so much love
The pharma-retailer wraps up its Valentine’s day promotion with a contest and survey.
City of Toronto talks congestion
The city is asking Torontonians to weigh in on the future of transportation with a campaign driven by an interactive website.
Silver Star Mountain Resort launches winter rebrand
The BC-based ski resort is positioning itself as an all-in-one getaway with a campaign that highlights its new “My One Pass.”
The Kit redesigns on tablet and smartphone
With a cleaner portrait-style design and more visuals and interactive features, the fashion and beauty magazine is aiming to lead in its category for mobile publications.
Kia tells its design story
The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.
Magazine circ, subscriptions drop: AAM report
Chatelaine had the highest total paid circulation, Canadian Living the most single-copy sales and Canadian House & Home the most digital replica sales for the last six months of 2012.
Contempo Media acquires S/Style & Fashion
The acquisition of the GD&C publication marks the brand’s first foray into women’s lifestyle and luxury magazines.
Heart and Stroke Foundation works with time
The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”
The Canadian Breast Cancer Foundation tries something new
Focusing on prevention in a fresh way is the aim of the new multi-platform campaign, which targets women over the age of 40.
Postmedia names new Pacific Newspaper Group publisher
Gordon Fisher has been named to the position, taking over from Kevin Bent who is leaving the organization.
Volkswagen goes to the butcher’s
The carmaker has launched a TV campaign that places its Jetta in everyday situations to raise awareness about the model’s lowered price.
Les Affaires Group names new assistant publisher and EIC
Geraldine Martin has been promoted to the roles at the newspaper, website and magazine.
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
