On the MiC: Earl Wilkinson
International Newsmedia Marketing Association’s CEO previews his FFWD Ad Week talk about the evolving news industry.
RDS to produce series with Montreal Canadiens
The broadcaster is working with the NHL team on 24CH, which will offer fans behind-the-scenes coverage of the entire Habs season on mobile, digital and TV.
Postmedia revenue drops in first quarter
The media co’s losses were largely due to drops in print advertising revenue.
Axe launches out of this world promotion
The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
Crime Stoppers urges citizens to speak up
The hotline is looking to boost the number of tips it receives with a hard-hitting campaign in Newfoundland and Labrador.
Molson goes on a “Guyet”
The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.
W Network kicks off winter campaign
The channel is using its talent to promote its lineup for the new year, which includes Love It or List It and Come Date With Me.
Pattison Onestop launches whodunit series
The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.
Spotted! Air Canada Rouge gets its wings
The airline announced its new leisure brand with an experiential activation in Yonge-Dundas Square.
Jolly St. MiC: Lego builds for the holidays
The brand’s “A Chimney for Santa” campaign features mega columns in Montreal with Lego-like chimneys.
The Grid grows sales team
The Torstar-owned weekly promotes Carrie Gillis to associate publisher and adds to the sales team.
Making money on mobile and digital: study
All publishers say they will be activating on mobile devices by 2014, according to the AAM’s third annual study on media innovation.
Pizza Hut signs year-long deal with Sportsnet
Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.
TC Media promotes two
Lynn Chambers is VP of custom content, and Caroline Andrews is the new VP and group publisher of consumer solutions, following an internal reshuffling.
St. Joseph Media, ChickAdvisor team up to boost ad offerings
The publisher’s VP of digital Ken Hunt tells MiC about the partnership, which will offer print and digital ad solutions to meet marketer demand.
