ZenithOptimedia launches global rebrand
The media co is changing its focus to real-time with the introduction of “Live ROI.”
Byly bares all in fitting rooms
The depilatory strip has partnered with Zoom Media’s Fashion Frame division to place ads in Quebec Bikini Village boutiques.
Alexander Keith’s launches a cider
The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.
Woodbine races to reach a younger audience
To ramp up attendance at its horse track this season, the entertainment company placed horse racing content and ads on Sportsnet platforms.
Budweiser gives hockey fans a big payoff
The beer co has launched a contest and campaign which will give one person hockey tickets for life.
Shoppers unveils its new Glow
The magazine is going multi-platform and bringing back its fashion pages under new publisher St. Joseph Media.
Mitsubishi offers electric car therapy
The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.
The Toronto Blue Jays are ‘Ready’
The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.
Jays pitch in on advertising campaign with t.o.night
The nightly newspaper handed control of its editorial content to three Toronto Blue Jays pitchers to promote the team’s home opener.
Sharp gets a new look and expands further into mobile
The men’s magazine has launched a new tablet app and refreshed its web and print products to offer consistency to advertisers.
Newspaper outlooks remain positive
MiC speaks with the Globe and Mail, Toronto Star and National Post about 2011 readership gains in different markets and demographics.
Mazda’s new campaign has retro roots
The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.
Winnipeg reads the most newspapers: NADbank
The Toronto Star remains the most-read newspaper in the country, according to the report.
Print readership stays the course: PMB
Reader’s Digest remains the most-read English title, with Qu-est-ce qui mijote as the most popular French magazine.
WWF wants you on the team
The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.
