Programmatic
WPP partners with Google to make AI-driven marketing more efficient
The company will integrate Gemini 1.5 Pro technology into its operating system WPP Open.
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
Clinch preps for a cookieless future with new identity framework
The dynamic ad server says it’s the first client-side ad platform to integrate Unified ID 2.0 into its platform.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
New Establishment Media: Nikolas Paradis makes BRP’s media dollars go further
With the help of some in-market tech, Paradis took 3,000 campaigns and folded them into one campaign program while still delivering custom creative.
Captify introduces new Green Media Product
The new product allows digital advertisers to measure and reduce carbon emissions of programmatic buys.
Samsung Canada shares results of its new measurement tool
The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.
SJC partners with Optable for data collaboration
The technology supports the use of first-party cookies as well as activation through Google’s Privacy Sandbox.
Lotame launches new data collaboration solutions
The Spherical end-to-end data platform simplifies how marketers and media owners safely share first-party data within their organization and across partners.
TVA launches VOD digital advertising on Helix
The new digital VOD inventory is available via direct sales and programmatic options, such as private auctions, preferred deals and programmatic guaranteed.
The Trade Desk beats Q4 expectations, continues winning streak
The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.
DoubleVerify adds tiered brand suitability to MFA solution
The AI-powered solution allows more nuanced content monitoring to help advertisers optimize their digital investments.
A new Heinz campaign is with you while you wait
Smart contextual ad placements help drive home the lengths ketchup fans will go to for their favourite condiment.
The Verdict: How Holt Renfew used OOH to ‘sign’ up new customers
The retailer’s highly strategic pDOOH campaign designed to capture ex-Nordstrom shoppers looking for a new retail destination.
Contxtful studies ‘receptivity’ to online ads
Canadian ad tech company Contxtful examines the concept of “receptivity” in a new global report designed to illuminate the benefits of its new tech.
