Programmatic
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
Mplus launches post-purchase survey tool for retailers
Precision Retail enables brands to acquire zero-party data from customers, such as their shopping preferences.
What do media leaders think of Google’s plan to keep cookies alive?
The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
Caddle partners with The Trade Desk
Caddle integrates UID 2.0 into its platform and provides its first-party data and transparency to advertisers.
Vistar Media launches Vistar Verify in Canada
The program helps advertisers evaluate inventory quality in the programmatic OOH marketplace.
Telus chooses Magnite ad server and streaming SSP
The technology will enhance the telecom’s connected TV offering, FAST channel and online video ad inventory.
The Trade Desk rolls out new buying platform
Kokai uses AI to help advertisers target audiences and buy the right ad impressions at the right price.
Sharethrough and Equativ to merge
The resulting entity will be one of the largest global independent ad platforms.
WPP partners with Google to make AI-driven marketing more efficient
The company will integrate Gemini 1.5 Pro technology into its operating system WPP Open.
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
Clinch preps for a cookieless future with new identity framework
The dynamic ad server says it’s the first client-side ad platform to integrate Unified ID 2.0 into its platform.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
New Establishment Media: Nikolas Paradis makes BRP’s media dollars go further
With the help of some in-market tech, Paradis took 3,000 campaigns and folded them into one campaign program while still delivering custom creative.
Captify introduces new Green Media Product
The new product allows digital advertisers to measure and reduce carbon emissions of programmatic buys.
