Radio
Fountain Tire puts TV on the radio
The western tire company has brought its TV spokesperson to the airwaves to promote its fall sale.
Bell Bundle dominates the airwaves: Media Monitors
The cable and mobile package service purchased the most radio airtime in both Toronto and Montreal for the week of Sept. 24 to 30, 2012.
Sears maintains its position: Media Monitors
The retailer stationed itself in the top spot in Toronto, with CTV coming in at #1 in Montreal during the week of Sept. 17 to 23.
Virgin Radio 96 mixes media
In addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.
Mark’s welcomes women
The brand rolls out its store re-branding with a new campaign across the GTA.
Mark’s sponsors new podcast from TSN
The company is the presenting sponsor for the new offering from Sportscentre‘s Jay Onrait and Dan O’Toole.
Sears makes a move to the top: Media Monitors
The department store made the largest radio purchase in Toronto, and CTV is holding onto last week’s #1 spot in Montreal, according to the latest Media Monitors report for Sept. 10 to 16.
BCE responds to transaction interveners
George Cope called out the opposition to the company’s acquisition of Astral Media as the first round of CRTC hearings closed Friday.
Porter Airlines flies to the top: Media Monitors
The airline made the biggest radio buy in Toronto, with CTV doing the same in Montreal for the week of Sept. 3 to 9, 2012.
ZoomerMedia refreshes radio websites
The New Classical 96.3 FM and New AM 740 online pages have undergone a makeover with additional ad units to target the 45-plus audience.
Sportsnet expands NFL coverage
The Rogers Media brand is adding Thursday night matches and expanding ad opps around the Buffalo Bills game in Toronto this December.
BCE pitches benefits of Astral Media takeover to CRTC
The company offered the carrot of a homegrown competitor to Netflix Canada if the blockbuster transaction is approved at day one of hearings in Ottawa.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
CBC to broadcast Pan Am Games
The deal includes TV, radio, online and mobile rights for the 2015 amateur sports event to be held in Toronto.
Canadian National Exhibition gets back on top: Media Monitors
The event took the top spot on the radio chart in Toronto, while Desjardins General Insurance came in at #1 in Montreal for the week of Aug. 27 to Sept. 2, 2012.
