Radio
CBS promotes radio’s benefits
Radio ups likelihood of brand awareness when integrated into a multiplatform campaign, says Canadian Broadcast Sales.
Bell Canada slams CRTC for ignoring market realities
In a formal appeal to the feds regarding the Astral decision, the phone giant said the regulator relied on a 1978 working paper when making its decision on the deal.
It’s official: BCE to appeal to feds to acquire Astral Media
The formal request to the federal cabinet will be made Monday, and follows the CRTC denying the $3.38 billion transaction in a shock decision on Thursday.
CRTC chair defends BCE-Astral Media decision
Jean-Pierre Blais’s comments come as a federal spokesperson says Ottawa is not prepared to amend CRTC’s Thursday ruling denying the deal.
Five things we learned from CRTC denying BCE’s Astral takeover
The CRTC in its decision Thursday said that it is serious about undue competition in Canadian media, and hasn’t changed it’s mind that OTT services are not a threat to the Canadian broadcast system.
‘Shocked’ Bell Canada slams CRTC rejection of Astral Media deal
The phone giant said it is appealing to the federal Cabinet to possibly overturn the regulatory denial of its $3.38 billion takeover bid.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
RBC steps up to the top: Media Monitors
The bank made its move to the #1 spot in both Toronto and Montreal for the week of Oct. 8 to 14.
Kraft’s Jim Kozak joins CBC Revenue Group
The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.
CRTC denies Bell Canada takeover of Astral Media
It’s back to the drawing board for Astral Media as the industry’s largest independent player is denied a bid to be taken over by the Canadian phone giant.
Jeffrey Orridge named GM of Olympics for CBC
Kirstine Stewart on the addition to Orridge’s title, and how the CBC is preparing for the 2014 Games.
Bell Bundle holds steady: Media Monitors
The cable and mobile package service remains seated at #1 on the Toronto and Montreal radio charts for the week of Oct. 1 to 7, 2012.
HGTV gives Mike Holmes a super campaign
The reality star’s new show Holmes Makes It Right is being promoted with a traditional and experiential campaign that positions him as a superhero.
Wendy’s plays with bacon, mushroom and cheese
The QSR launches a social paper, rock, scissors-inspired game, along with radio and TV ads, to feed the conversation with its recently increased Facebook audience.
Exec-level changes at CBC and Rogers Media
Jack Tomik is leaving the CBC’s Revenue Group for Rogers Media with Alan Dark taking over his position at the pubcaster.
