Research
Rogers dominates the airwaves: AdEase radio
The telco increased its buying in the week of Aug 5 to 11, compared to the previous week.
Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
Performance metrics improve when brands partner with creators
A new Dash Hudson report explores how the AI is changing influencer marketing on social networks.
McDonald’s decreased its buying but stayed the most active advertiser
QSRs, import SUVs and furniture stores were the highest-spending categories on radio, according to AdEase.
Intuit increased its TV spend last week
McDonald’s also boosted its spend, according to AdEase’s latest report for the week of July 22 to 28.
Rogers reports 7% increase in media revenue for Q2
Rogers Communications saw an overall revenue increase of 1% for the quarter, coming to $5.09 billion.
Spotify updates its ad tool after reporting positive revenue growth
The streaming service’s year-over-year ad revenue rose 13% in Q2.
McDonald’s continues to up its spend on radio: AdEase
The QSR was the most active advertiser during the week of July 15 to 21.
Why brands should strive for both active and passive attention
New research, commissioned by Pinterest, finds that combining the two is the most effective strategy.
McDonald’s reduces TV buy, but remains the most active advertiser
Intuit and Leon’s Furniture increased their spend during the third week of July.
Almost a third of youth have played a game on Netflix via connected TV
MTM publishes its first report on the media consumption habits of young people.
Nearly 40% of Canadians frustrated with repetitive ads while streaming
Roku’s research also reveals when and how consumers are watching content online and on TV.
McDonald’s boosts its radio buying: AdEase
Volkswagen dealers also increased their spending from July 8 to 14.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
