Research
French-language stories are growing in popularity on Spotify
Canada became the first dual language market for the platform’s Audiobooks offer.
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
ThinkTV update shows continued strength of television
The combination of linear and broadcaster streaming services still dominates across all age demos in Ontario and Quebec.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
McDonald’s, Tim Hortons and Wendy’s increase their buying: AdEase TV
Nationally on specialty, Tim Hortons was the most active advertiser.
Rewards programs and home furnishings stores make gains: AdEase
Subway Restaurants was the most active advertiser on radio during the week of July 1 to 7.
The Brick’s appliance promo spot leads in Calgary: AdEase TV
The retailer dominated the TV market during the week of July 1 to 7.
DoubleVerify releases its 2024 Global Insights Report
According to the study, attention measurement is the most important third-party verification tool across media channels in North America.
Canadians will spend more than 14 years on their mobile apps
A new study reports that mobile phone usage continues to grow year-over-year across all age groups.
MiQ releases its first results of Privacy Sandbox testing
Recent tests of Google’s cookieless solution highlights what it’s doing right and what it still lacks.
Newcomer BIPOC women use social networks and supermarkets for bonding
Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.
Stanley Cup Final dominated the airwaves
The final game was Sportsnet’s most watched broadcast ever.
Facebook still the most popular social network among Canadian adults
A new MTM study found growth in WhatsApp, Reddit and TikTok usage.
Canadian ad sales to grow to nearly $25 billion
The return of cyclical events, such as the Olympic Games, will boost spending in 2024, according to Magna.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
