Research
Meta’s social platforms are the most popular with newcomers to Canada
The latest MTM report shows social media is the most popular news source for newcomers.
What 2021 advertising spend says about 2022 trends
SMI’s Kelly Fedoruk explains why it seems media channels like OOH and product categories like travel could return to pre-pandemic investment levels.
Mediabrands research shows 74% of Canadians eager to watch Olympics
Despite issues surrounding the Games, patriotism and interest in live sports will drive viewership of the Winter Olympics.
IAS research shows consumers growing more wary of social advertising
Social media users are becoming more aware of inappropriate brand ads on platforms.
MAGNA and UM demystify the modern Twitch user
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.
Canadian ad spend to be among fastest-growing globally: Dentsu
The growth of connected TV and retail media is expected to help carry momentum over from 2021.
Provincial governments once again buy the top: Media Monitors
Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.
Canadian Cancer Society jumps to the top: Media Monitors
Many brands continued recent radio pushes in both Toronto and Montreal.
Governments buy the top in Toronto and Montreal: Media Monitors
Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.
Grey Cup takes the top spot across Canada: Numeris
In addition to being the top-rated show nationally, the game was also number one across every major English market.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Canada’s OOH marketplace continued its upwards trajectory into fall
The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.
Mobile video and audio to be key growth areas in 2022
IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.
9-1-1 nabs the top spot: Numeris
Meanwhile, Chanteurs masques entering the post-season opens up a spot at the top of the ratings in Quebec.
More Canadians follow the NHL than any other sports league
Vividata shares insights into how Canadians follow and watch their favourite sports and teams.
