Research
Global ad fraud rates improving: report
Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.
Twenty percent of Canadian adults have used food delivery services: study
Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.
CTV continues to dominate national viewership: Numeris
The channel’s medical dramas and police procedurals continue to resonate.
Abacus Growth launches measurement tool based on client data
The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.
Future Focus 2021 and the age of assisted commerce: report
iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.
Latest database examines on- and offline behaviour during COVID-19
Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.
CTV sweeps top five national TV rankings: Numeris
Police and hospital dramas, along with NHL hockey, stay popular in most markets.
How to get ‘contextual signalling’ ready for a cookieless world
IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.
Telcos boost radio investment in Toronto: Media Monitors
Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.
DTC brands find success in TV: study
Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.
Grey’s Anatomy regains its top TV spot: Numeris
Medical dramas maintain healthy viewership, and NHL hockey’s popularity persists.
QSRs, food and beverage hungry for more radio play: Media Monitors
Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.
Who is using Clubhouse in Canada: study
The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.
Are agency and advertiser priorities aligned?
The 2021 Myers Report shows where clients and their media agencies may disagree on the importance of certain investments.
Grammy’s falter in national TV ratings: Numeris
The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
