Research
Toronto radio market buzzes amidst reopening: Media Monitors
Meanwhile, Montreal’s market stayed tepid.
Device and media consumption during the pandemic may have peaked
The outside world is proving tempting – for now – as Canadians start to settle into their own personal new normals.
America’s Got Talent tops the charts: Numeris
The summertime lull continues, but AGT managed to grow its national audience.
Smart speakers are growing, but not a staple
While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.
Global ad spend is down, but it could be worse
Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.
Finance, auto categories explode on Toronto radio: Media Monitors
Non-government advertisers are almost back to pre-COVID levels.
Vividata, Ipsos expand research partnership
The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.
OMD, Omnicom top Canadian agencies for billings
Plus, Carat grew its billings by nearly $100 million.
Desire to attend events growing among Canadians
Plus, how do sports fans feel about rooting for the home team when there’s no one in the stands?
Who Wants to Be a Millionaire returns with a bang: Numeris
With some entertainment programs pulling in lower numbers, news is once again starting to overtake glitzy summer hits.
What Canada’s ad growth could look like beyond 2020
While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.
Montreal shows first significant rebound in radio buying: Media Monitors
Plus, for the first time in nearly three months, a retailer topped Toronto over the provincial government.
Streamers are benefitting from lockdown, but will it last?
Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.
What Canadians are getting out of TV (and what they want)
Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.
What’s satiating sports fans needs during the pandemic?
Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
