Research

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How do you feel about the industry’s D&I efforts?

Today is the last day to complete a survey that is taking the pulse on progress towards more inclusive workplaces.

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Numeris selects tech partners for audio streaming service

Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.

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Despite drop in viewers, Oscars take the top spot: Numeris

Despite leading the national TV rankings, viewership for this year’s Academy Awards was down.

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Goodfood stays hungry: Media Monitors

The online grocer was strong in both Toronto and Montreal, with dealer associations and government respectively retaining categorical leads.

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AM/FM radio reach almost back to pre-COVID levels

The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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Zenith forecasts FMCG ad spend will bounce back

FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.

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The Rookie returns to the top: Numeris

CTV programming continued to dominated the TV rankings nationally, alongside strong NHL hockey viewership.

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Car brands continue to grow their radio buys: Media Monitors

Government advertisers also maintain strong play counts as well across the board.

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A Canadian POV on global digital trends

UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.

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Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

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Governments take top spots in Toronto and Montreal: Media Monitors

Auto advertisers also increased their play counts significantly in both markets.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.