Television
CBC eliminates 130 positions
EVP Barb Williams says COVID-19 “doesn’t change” that the pubcaster was already facing a shortfall due to advertising declines.
Reality rules, but one new scripted show cracks top five: Numeris
A Torontonian’s presence in AGT helped give it a boost in that market.
Canada’s four big broadcasters get behind HireBIPOC initiative
Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.
CBC appoints new regional managing directors
The two positions will focus on the creation and development of programming for local TV and radio.
Which categories invested most in TV during lockdown?
The retail category looks a lot different than it used to.
ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice
Plus, Global adds new specials and a unique new comedy.
CTV creates custom ‘speed dating’ program for Naked Grape
The broadcaster helped one lucky woman find love “COVID-style” in custom broadcast and social segments.
WFA moves forward on cross-media measurement testing
Organizations including the ACA will follow the new framework to guide the advancement of measurement.
With the Raptors out, Canada rallied behind the Emmys: Numeris
Meanwhile, Quebecers continued to tune into local favourites.
Wonderful Pistachios embarks on largest Canadian media spend
The brand is hoping to capitalize on the momentum of one of its fastest-growing lines.
After eight years, Star Academie returns with 10 new sponsors
The series last aired in 2012, and during its heyday drew in millions of viewers.
It’s confirmed: Grey’s, Good Doctor and more returning in November
Despite production complications for the network’s top show, it’s making its official return this fall.
ICYMI: Management changes at TVA, government vows to regulate digital giants
Plus, BNN Bloomberg grows its audience.
Kruger’s new initiative goes all the way from minor hockey to the NHL
To show how it’s supporting minor league hockey, the brand is rolling out a major media buy and extended NHL partnership.
Raptors bring big views, Quebec’s biggest shows double: Numeris
Big Brother also drew big national attention.
