Television

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Liquid Media continues its acquisition run

The latest acquisitions expand the content studio’s VOD offering and discoverability services.

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Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

Bell Media-MuchMusic Returns as Content-Driven Digital First Net

Upfronts ’21: What Bell has planned for MuchMusic

Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.

Clockwise from top left: Quie Sait Chanter? (Noovo); Letterkenny (Crave); Du Me a Favour (Crave); Children Ruin Everything (CTV)

Bottom Right – DU ME A FAVOR (Crave)

Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule

Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.

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Upfronts ’21: Corus ‘unboxes’ new ad opps

On top of combining content with commerce, Corus significantly invests in its influencer network.

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Season finales fill the TV rankings: Numeris

Ahead of its own season-ending episode, The Good Doctor retains its top spot.

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Upfronts ’21: Corus taps tried and true content

The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.

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Upfronts ’21: Rogers aims to take the friction out of ad buying

The broadcaster is focused on a less fragmented experience and programming based around big franchises.

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Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule

Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.

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CPL partners with ComeOn!

The new partnership relies on the ongoing popularity of sports betting to drive fan engagement for the soccer league.

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Quebecor Expertise launches new adtech during Multi2021

The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.

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Sportsnet eyes sponsor opportunities with new NHL studio

Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.

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Podcast listening versus TV watching habits: study

Results of the Spotify, Magna and UM study indicate podcasts are a more effective ad environment than TV.

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.