Television
How valuable is a Canadian Super Bowl buy?
Though costs have gone up and there are numerous non-TV alternatives, the audience and prestige still provides big value.
Fashion Television and Book Television to shutter
The CRTC has approved an application filed by Bell Media in December, with the channels set to go dark on Feb. 21.
Advertisers take a closer look at connected TV
Though challenges remain, there are numerous reasons to use connected opportunities to support traditional strategies.
Second round of layoffs hits Bell Media
The head of Discovery Canada, the sales lead for Western Canada and the head of podcasting strategy are among the departures.
Police dramas rule the week: Numeris
Blue Bloods and The Rookie attracted the most viewers nationally, while SRC’s televisual gala topped ratings in Quebec.
What to expect from MasterChef Canada’s five sponsors
A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.
SkipTheDishes becomes the NHL’s official food delivery app
The brand will deepen its integration with the game through an increased presence in arenas and broadcasts.
Cogeco gets into IPTV game
Epico gives one of Ontario and Quebec’s biggest cable providers an offering more relevant to today’s connected TV viewers.
Verdict: How ‘advanced TV’ helped drive non-profit awareness
MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.
Where connected media penetration sits in 2021
MTM provides a snapshot of TV and social media habits as penetration of internet and smart devices levels off.
Ad revenue ‘two to three’ years from recovery, CBC tells CRTC
As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.
CBC tells CRTC it’s ‘simple’ to distinguish between news and ads
Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.
Corus revenue down in Q1, but advertising rebound continues
The media company also said it now has 400,000 paying subscribers across digital offerings.
How Canadian Tire is keeping its NHL presence felt
The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.
CBC outlines ‘balancing act’ of linear and digital to CRTC
The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.
