Television
Wise expands media mix for second phase of Canadian campaign
The brand is upping its spend on OOH and is testing a cricket-focused platform to reach out to immigrants.
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
Election coverage: CBC and CTV hit record-breaking viewership numbers
CTV tops conventional network ratings, while CBC digital platforms break records.
Frozen Quenchers campaign drives Tims to the top of TV ad charts
With 7,332 appearances, the QSR continues to lead AdEase’s most active pool of advertisers.
Starbucks launches its largest-ever national campaign in Canada
The brand is aiming for a unified message across all channels.
Industry News: ATN acquires Canadian rights to Zee channels
Plus, Fubo retains Canadian rights to the English Premier League 2025/2026 season.
Sportsnet says anticipation for NHL playoffs at an ‘all-time high’
Instacart has joined the sportscaster’s sponsorship roster.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
Tim Hortons leads AdEase TV ranking with its new hockey cards ad
This is the QSR’s second consecutive week at the top of the rankings.
CBC’s federal leaders debates see massive viewership gains over 2021
French-language streaming audience grew 476% over last federal leaders’ debate four years ago.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Jimmy Fallon creates marketing agency for his new NBCU show
The new marketing competition series will feature industry executives, including Bozoma Saint John, former chief marketing officer for Netflix.
WildBrain and IoM are adjusting their deal terms
Since Bell plans to stop carrying WildBrain’s channels, the company has to renegotiate parts of the Family Channel and Family Jr. sale.
TV is the main source of news for top income earners and business leaders
A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.
Tim Hortons ranks first, QSRs dominate ad space: AdEase TV
The restaurant chain secured second place in all markets during the week of April 7 to 13.
