Television
Liquid Media continues its acquisition run
The latest acquisitions expand the content studio’s VOD offering and discoverability services.
Sportsnet announces Stanley Cup semifinal schedule
Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Upfronts ’21: What Bell has planned for MuchMusic
Through a partnership with TikTok, the pop-culture brand’s always-on format will provide unique integration opportunities.
Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule
Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.
Upfronts ’21: Corus ‘unboxes’ new ad opps
On top of combining content with commerce, Corus significantly invests in its influencer network.
Season finales fill the TV rankings: Numeris
Ahead of its own season-ending episode, The Good Doctor retains its top spot.
Upfronts ’21: Corus taps tried and true content
The broadcaster is betting that brand safe environments and predictability are key drivers for audiences and advertisers alike.
Upfronts ’21: Rogers aims to take the friction out of ad buying
The broadcaster is focused on a less fragmented experience and programming based around big franchises.
Canada’s Got Talent and Bachelor In Paradise Canada headline Citytv schedule
Rogers Sports & Media is reviving the talent competition series and has ordered a new Bachelor aftershow.
CPL partners with ComeOn!
The new partnership relies on the ongoing popularity of sports betting to drive fan engagement for the soccer league.
Quebecor Expertise launches new adtech during Multi2021
The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.
Sportsnet eyes sponsor opportunities with new NHL studio
Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.
Podcast listening versus TV watching habits: study
Results of the Spotify, Magna and UM study indicate podcasts are a more effective ad environment than TV.
ICYMI: MiQ’s first-ever Upfront
Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.
