Television

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DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.

Molson Canadian-Molson Canadian partners with Sportsnet to prese

Molson and Sportsnet to broadcast HNIC in seven languages

The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.

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Grey’s Anatomy regains its top TV spot: Numeris

Medical dramas maintain healthy viewership, and NHL hockey’s popularity persists.

Bell Media-Bell Media Unveils its Brand-New Online Viewing Desti

Bell’s French-language platform Noovo goes live

The new digital hub for French-language content is at the heart of the company’s expansion strategy.

Dove Men-Care-Dove Men-Care and the Toronto Raptors join forces

Dove Men+Care and the Raptors bond over basketball

The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.

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Why Nesto is banking on the benefits of TV

The challenger mortgage broker had been relying mostly on performance, but has reached the point where it needs reach.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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Grammy’s falter in national TV ratings: Numeris

The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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ICYMI: TSN makes Habs games interactive

Plus, MTM launches product focused on new Canadians and SendtoNews adds food content from Gusto.

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Blue Ant launches streaming true crime channel

Crimetime is part of Blue Ant’s ambitions to find new ad-supported distribution by packaging content offerings for niche audiences.

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Meghan and Harry dominate the ratings: Numeris

Oprah’s sit-down with the former royals was a hit for Global, while hockey and police dramas continue their strong performance.

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TikTok focuses on traditional media in first North American campaign

The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.

Matt Kelley - Gainshare

GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.