Television

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American Standard finds itself a home with HGTV Canada

In a first for the kitchen and bath fixture company, the partnership will allow the brand to integrate its products in the $ave My Reno and Family Home Overhaul series.

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CRTC begins interventions for Bell Media/V deal

Quebecor is holding firm in its stance against the acquisition.

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Corus confirms sponsors on Family Home Overhaul

The eight-episode specialty series will feature brands such as Landmark Home Solutions, Wayfair and more.

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ICYMI: Hasbro assigns MediaCom, CBC brings on Lady Dicks

Plus, BNN Bloomberg business series Sidelines returns and Outfront celebrates one year of programmatic action.

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What to expect from the XFL in Canada

The ‘all-new’ football league drew 1.6 million Canadian viewers across four league-opening games.

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Super Bowl LIV the top draw: Numeris

The Masked Singer benefited from airing directly after the action, drawing a significant audience of its own.

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Canadian Oscars audience drops

While things fared worse in the U.S., Canadian audiences fell by 8% from last year’s five million.

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John Frieda taps influencers in expanded Corus partnership

Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.

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Crave, specialty and sports drive uptick for Bell Media in Q4

Ad revenue was “relatively stable,” with entertainment, sports and OOH offset soft conventional and radio performances.

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Station 19 debuts at the top: Numeris

The Grey’s Anatomy spinoff drew the bulk of Canadian viewers, however the Grammy Awards topped most markets.

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Super Bowl LIV breaks national records as 9.5 million tune in

More than half of Canada watched the linear broadcast while live streaming of the game grew 42% from last year.

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ICYMI: Who’s sponsoring the big game?

Plus, Canadian Society of Magazine Editors folds after 30 years and CTV greenlights new comedy from the writer of Modern Family.

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BTLR’s 97 recommendations include an ad-free CBC in five years

The report’s recommendations also include subjecting streaming services to spending obligations toward Canadian content, and collecting and publishing consumption data.

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Women’s game drives gains for All-Star Weekend

Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.

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The Good Doctor back on top: Numeris

Plus, the series premiere of 9-1-1: Lone Star drew audiences nationwide.