Television

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CBC outlines ‘balancing act’ of linear and digital to CRTC

The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.

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How to reach Canada’s eight million college football fans

With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.

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Are the NHL’s new brand opportunities enough of a ‘make good’?

Helmet ads and naming rights to divisions are among the ways the league is looking to replace value lost to the pandemic.

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The buyer’s perspective on CBC’s branded content arm

Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?

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Most-read MiC: Media owners’ year of uncertainty

The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.

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Most-read MiC: How media coped with COVID

Our most popular stories on how the media industry anticipated, studied and navigated the 2020 pandemic.

2021

From CARD: Media’s evolution for 2021

Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.

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CTV roars into December with strong ratings: Numeris

The Good Doctor, Grey’s Anatomy and The Masked Singer continue their hot streaks.

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Blue Ant Media launches HauntTV on The Roku Channel

The media company views its debut in the FAST market as a unique offering in Canada.

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From CARD: Buyers plan to stop the degradation of local media

Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?

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Rogers, PC unwrap Home for the Holidays

Hosted by Tessa Virtue, the special hosts athletes, musicians and celebrities to reach out to shoppers across multiple channels.

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Edit Media and Bell Fibe TV look east with Atlantic Edition

The show highlights the work of Atlantic Canadian entrepreneurs and creatives, landing tourism organizations as first-season sponsors.

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ICYMI: Sportsnet bubbling its curling in Calgary

Plus, Global adds four local news streams to its app.

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A good week for The Good Doctor: Numeris

NCIS, FBI, The Masked Singer and The Amazing Race round out the week’s top-performing English Canada primetime shows.

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Ad spending in Canada dropped 14.1% in 2020: Group M

But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.