Spotted! Mini Canada throws tiny parties
The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.
Touch premiere draws a big crowd
The premiere of the Kiefer Sutherland drama jumped over its January teaser numbers on Global Television.
Sendtonews.com launches video ad network
The content exchange site is now offering advertisers the ability to brand sports highlight clips used by broadcasters such as Global, CTV and the CBC.
FX Canada added to MTS and Sasktel
The Rogers Media channel launches in the new markets of Manitoba and Saskatchewan with a two-month free preview.
The Amazing Race takes top spot: BBM, March 12 to 18, 2012
The reality show came in at #1 with the most viewers, while CTV Evening News took the top spot for the weekly averaged shows.
Canadian industry reacts to Saskatchewan film tax credit cut
Rogers Media broadcast topper Scott Moore says he’s still committed to launching Citytv Saskatchewan, with a host of new shows from local producers.
CBC/Radio-Canada integrates digital sales teams
Starting in April, clients will have one point of contact for dual-language digital campaigns with the pubcaster.
The Real Housewives of Vancouver get a promotional push
Shaw Media-owned Slice is giving the ladies its largest multi-platform marketing campaign to date.
Citytv adds Scandal to Thursday night
The Kerry Washington-starring drama, from the creator of Grey’s Anatomy, launches in April.
Molson Coors remembers 92 years of the Stanley Cup
The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
Virgin Radio opens the door to crowdcasting
The Astral Radio-owned station will soon allow listeners to choose which songs they want to hear during evening programming.
Koodo Mobile tops the radio airwaves: Media Monitors, March 12 to 18, 2012
The telco has jumped 22 places to the top spot in Toronto, with Rogers Wireless coming at #1 in Montreal.
Analyst predicts job cuts after BCE acquires Astral Media
UBS analyst Phillip Huang pointed to a major “overlap” between Bell Media and Astral Media, leading to likely head office cost savings.
Jennifer Harkness leaving Temple Street Productions
The industry veteran is headed to Jumpwire Media, which she has been associated with since she co-founded the new media consultancy in 2009.
Canadian Film Festival goes big and comes home
The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.
