Olympic Consortium launches two new series
Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.
Laker Beer aims to drive sales with cars
The Brick Brewing brand enters the spirit of spring with a Jeep Wrangler giveaway supported by a larger-than-usual radio and outdoor campaign.
Mediabrands delves into social media
Canadians use an average of 2.9 devices to access the internet, according to the latest Wave study from UM and M2 Universal.
Starcom MediaVest Group launches RTB marketplace
The media co has partnered with Olive Media and TC Media for the new platform.
Cossette Media wins Participaction
The media co has been named the not-for-profit organization’s media planning and buying agency of record.
Spelling Night in Canada returns
The one-hour event airs this Sunday on the CBC with an interactive play-at-home game for viewers.
Tropicana introduces its orange growers
The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent that creates its goods.
Spotted! Mini Canada throws tiny parties
The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.
Touch premiere draws a big crowd
The premiere of the Kiefer Sutherland drama jumped over its January teaser numbers on Global Television.
Sendtonews.com launches video ad network
The content exchange site is now offering advertisers the ability to brand sports highlight clips used by broadcasters such as Global, CTV and the CBC.
FX Canada added to MTS and Sasktel
The Rogers Media channel launches in the new markets of Manitoba and Saskatchewan with a two-month free preview.
The Amazing Race takes top spot: BBM, March 12 to 18, 2012
The reality show came in at #1 with the most viewers, while CTV Evening News took the top spot for the weekly averaged shows.
Canadian industry reacts to Saskatchewan film tax credit cut
Rogers Media broadcast topper Scott Moore says he’s still committed to launching Citytv Saskatchewan, with a host of new shows from local producers.
CBC/Radio-Canada integrates digital sales teams
Starting in April, clients will have one point of contact for dual-language digital campaigns with the pubcaster.
The Real Housewives of Vancouver get a promotional push
Shaw Media-owned Slice is giving the ladies its largest multi-platform marketing campaign to date.
