Ottawa imposes escalating cuts on CBC
The federal government announced escalating cuts and called for program and funding changes from Heritage Canada.
Republik wins Campagna Motors account
The Montreal shop takes over all aspects of communications and creative for the motorcycle co.
Winnipeg reads the most newspapers: NADbank
The Toronto Star remains the most-read newspaper in the country, according to the report.
Print readership stays the course: PMB
Reader’s Digest remains the most-read English title, with Qu-est-ce qui mijote as the most popular French magazine.
WWF wants you on the team
The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.
Rogers gets chatty with Hedley
The telco has partnered with the Canadian band to target a youth audience with a contest that flaunts its One Number service.
OMAC asks industry what inspires them
The organization has opened voting for the best international award-winning out-of-home ads.
CTV Two adds some laughs to Wednesday night
Betty White’s Off Their Rockers and new comedy Best Friends Forever launch on the channel in April.
Ontario budget chops extend to local media sector
The Entertainment and Creative Cluster Partnerships Fund is to be phased out one year earlier than scheduled.
Social pizza and Twitter coupons: MiC’s Global Tour
Eric Vieira from Grip Limited gives his expert opinion on social media campaigns from Domino’s, American Express and Mercedes-Benz.
MiXX Canada talks digital
The IAB conference in Toronto saw presentations from eMarketer, Mindshare and Taxi on how to thrive and survive in the digital space.
Honda Dealers drive to the top: Media Monitors, March 19 to 25, 2012
The auto association entered the chart at #1 in Toronto, while RBC jumped 22 places to the top in Montreal.
Greenpeace takes a jab at fashion brands
Terry Horton from Cossette Media weighs in with his thoughts on the latest international OOH campaign from the organization.
Chevrolet merges creative teams to form global agency
Commonwealth, formed by Omnicom and Interpublic Group, takes over as AOR for the car manufacturer, saving the company $2 billion over the next five years.
The schedule that Little Mosque built
Kirstine Stewart talks to MiC about the show, which is ending its six-season run, that proved to the CBC it could make something Canadians would watch.
