Well.ca shops with commuters
Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.
Canadians belt it out for Travel Alberta and the Calgary Stampede
The tourism brand is celebrating the centennial of the outdoor show with a contest that asks Canadians to submit their best “yahoo” rendition.
Triscuit lets Canadians play director
From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.
Nutrience gets social for a good cause
The pet food brand has partnered with the Ontario SPCA to launch a social media-inspired campaign for down-on-their-luck pets.
Secret Location, Thunderbird Films win Digital Emmy
The transmedia episode Endgame Interactive, a digital extension of the former Showcase drama, earned the award in the fiction category.
Maxus adds a global talent director
Madhvi Pahwa has been appointed to the new role, and will be based out of India.
The Verdict: Coca-Cola Zero attempts the impossible
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.
Newspaper outlooks remain positive
MiC speaks with the Globe and Mail, Toronto Star and National Post about 2011 readership gains in different markets and demographics.
Partners for Mental Health wants to know your mood
The not-for-profit organization is launching with a “Not Myself Today” campaign, which includes an online map showing moods across the country.
Amazing Race takes another win: BBM, March 19 to 25, 2012
The adventure reality show was #1 for the week, while CTV Evening News sat on top of the weekly averaged shows.
Mazda’s new campaign has retro roots
The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.
PFLAG tells its stories on radio
The non-profit is using Shazam (an app used to identify music) to engage with radio listeners in the same way it has done with QR codes.
Spotted! The City of Vancouver marks out a warning
To reduce risky behaviour on its streets, the city launched a campaign reaching out to pedestrians, cyclists and drivers.
Beauty Supply Outlet taps Tag
The media co will handle strategy, planning and purchasing for the Regis Corporation brand.
NABS parties with the sinfully good
The National Advertising Benevolent Society’s 2012 “Vices and Virtues” gala has nine sponsorship opportunities available.
