Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
L’Oreal Paris expands TIFF sponsorship
The brand will be activating in a big way this year with a festival-inspired cosmetics line, two-story complex on the red carpet, ad campaign and more.
Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
Channel Zero looking to radio with Biz88 station licence bid
The indie broadcaster is proposing Toronto’s first-ever all-business news radio station.
DAC Group hires VP of media
Jon Dyer will be working for the company out of its Toronto office.
Media weigh-in: Weather-triggered activations
Winter? What winter? MiC asked Mike Power at MediaCom and Lynn Mayer at Vizeum to weigh in on the effect of recent wacky weather patterns on OOH planning.
Adconion Canada launches social media platform
The Adconion Direct tool is being used by clients including Telus and Liberte.
Spotted! Pedigree helps with the scoop
The pet food co gets literal, giving away plastic bags on an OOH ad created for Astral’s Carte Blanche contest.
KFC consumers get more than a bucket
The QSR is offering more variety, and a more varied media buy, with a new Family Dinner Box.
OMNI broadcasts first NBA game in Mandarin
The channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.
The Big Bang Theory holds onto the top: BBM, March 5 to 11, 2012
The CTV comedy drew the most viewers for the week, while CTV Evening News snagged first place for the weekly averaged shows.
Spotted! John Frieda goes 3D for its new hair colour
The hair care brand promotes its new product line by encasing models inside a glass booth.
Crucial Interactive strikes rep deals with business sites
In a move to ramp up its business category, the digital media co is providing Digitaljournal.com and Ibtimes.com with a Canadian sales team.
Missing finds big numbers
The show premiered on CTV to the tune of 2.44 million viewers last Thursday.
Blog: Matt Di Paola at SXSW
Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.
