Shaw Media signs with GetGlue
The broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs starting tonight with Top Chef Canada.
Big Bang Theory back on top: BBM, Feb 27 to March 4, 2012
The geniuses snagged the #1 position for the week, while American Idol topped the weekly averaged show list.
Rolling Rock makes life easier
The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.
Tide gets fresh for spring
The P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.
BBM Overview: New PPM Ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
Scotiabank does its part to help reduce mortgages
The brand taps into the hockey community and launches an initiative that helps to reduce the time it takes to pay off a home.
Top Chef Canada prepares to air with three new sponsors
Finish, Shops at Don Mills and Caesarstone have signed on as new sponsors of the reality format’s second season.
PHD Canada grows digital team
Caroline Moul has been named VP digital and emerging media, and two new hires have been made to expand the team at the agency.
Maybelline New York launches YouTube channel for fashion week
The new makeup sponsor for World MasterCard Fashion Week tells MiC how its activation is bringing fashion to the non-VIPs.
Dairy Farmers rewind the clock
The latest multi-platform campaign from the DFC targets athletes and presents chocolate milk as the essential post-workout drink.
Food Network Canada hops on the pop-up trend
The channel is launching World’s Weirdest Restaurants with one-day events in Toronto and Vancouver.
The Exchange Lab names global head of operations
Former director at WPP, Veerle De Lombaerde, has joined the RTB company.
Global TV puts new series in the hands of viewers
The channel is passing out phones and inviting Canadians to use them to take pictures for its latest show, Touch.
Citytv grabs Canadian format rights to Secret Millionaire franchise
The network will also air the third season of the series in simulcast with its premiere on ABC in the US later this year.
MiC’s Global Tour: experiential
Victoria Morris from Mindshare gives her thoughts on executions from Mini in Brazil, Banana Republic in the US and Andes Beer in Argentina.
