WestJet targets business travellers
The airline launches a national campaign that details what makes it stand out from others in the market.
The Super Bowl’s winning touchdown: BBM, Jan. 23 to 29, 2012
The NFL championship game came out on top for the week, while CTV Evening News snagged the #1 spot for the weekly averaged shows.
M2 Universal wins Wind Mobile and Globalive
The mobile co most recently worked with Starcom MediaVest Group.
Coors Light signs on with Sportsnet
The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.
Chobani plays off of its passionate fans
The yogurt brand launches with an OOH campaign announcing the product’s entry into Canada.
Joe Fresh partners with Alliance Films
The clothing and movie companies are teaming up to promote The Hunger Games.
Injecting positivity into the Globe and Mail
Starting today, What Makes You Happy magazine is being distributed bi-monthly in the newspaper, with ad opps available.
Rogers Wireless snatches the top radio spot: Media Monitors, Jan. 30 to Feb. 5, 2012
The telco made headway with a three-place jump to the top in Toronto, while AlarmForce made the biggest purchase in Montreal.
BBR stays as Loto-Quebec sponsorship AOR
The media co takes on media buying and planning duties for the Loto-Quebec sponsorship business.
House ends run after this season
The Monday night medical drama, which airs on Global, is ceasing production after its eighth season.
Cineplex Q4 earnings rise, despite falling theatre attendance
Media revenues jumped to a new high for the year, which saw the launch of interactive ads through TimePlay.
Cineplex to install another 100 RealD 3D systems across its circuit
The Canadian exhibitor continues to digitize its circuit to offer 3D films and other digital attractions that command premium ticket prices.
COMB grows board
The OOH organization has added four industry members to its board of directors.
Spotted! Dempster’s celebrates National Bagel Day
The Maple Leaf-owned brand goes on tour with a giant toaster to get Canadians to try its new bagels.
Operation Unplugged plugs in with website launch
We get the goods on the seemingly ironic strategy behind launching an interactive online hub to promote awareness of technology dependence.
