Newad expands online network in Quebec
The company gets advertising rights to a new group of sites and extends its reach in the French market by 25%.
Astral gets funny on the radio
London-based station Oldies 1410 is rebranding into what Astral calls Canada’s first all-comedy spot on the dial.
Marci Ien replaces Seamus O’Regan as Canada AM co-host
Ien will take her place on the Canada AM couch alongside Beverly Thomson in January 2012.
Disney XD’s festive programming
The channel will be airing holiday-themed episodes of its shows with advertising opps for brands.
Transcontinental rebrands
Company CEO Francois Olivier tells MiC why the media co underwent a major transformation.
T.O.’s CityNews builds arsenal to compete against CP24
Citytv Toronto exec Tina Cortese talks about how the upstart all-news Toronto TV station aims to hook viewers by migrating the familiar 680 News radio format.
Transcontinental and Loblaw launch a magazine
Juice will be distributed in store and to the retailer’s most valued customers.
Staples makes rehearsing for a gift easy
To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.
Sugar Crisp sings a new tune
The Post Foods brand is targeting university students with a Facebook contest aimed at giving someone 15 minutes of fame.
Holiday spending is up: report
Survey results from RBC and American Express show that Canadians are in a festive mood this year.
CRTC approves licences for Cottage Life TV, Discovery French
A partnership with Glassbox Television, Cottage Life TV is eyeing a 2012 or 2013 launch.
680News launches ‘All Christmas News’
Advertising opportunities are available for the new offering from the Toronto radio station.
Bell TV to restore Sun News to satellite TV schedule
The two media cos have come to an agreement to carry each other’s specialty channels.
Milk ‘really keeps kids going’
The Dairy Farmers of Canada has launched a multi-platform campaign for its 25-year-old program that supplies milk to schools.
YellowPages.ca launches deals feature
The new promotions and discounts tab is being promoted with a national TV campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
