Haliburton Broadcasting rebrands two
The group has relaunched two adult-targeting radio stations in the Niagara region.
Tom Green to host pre-Geminis livestream
The Canadian comic will host a one-hour live webcast before the awards gala airs on the CBC.
Jordan Schwartz joins Rogers Media Television
The former CTV entertainment group topper will lend his creative touch to Citytv and OMNI shows.
HGTV rolls out fall campaign
The Shaw Media specialty channel goes multi-platform to support two of its new shows.
Media Experts warns against domain expansion
Websites could end in “.anything” in 2012, but the agency says that there are downsides.
Consumer confidence down: study
The Conference Board of Canada reports negativity toward spending as consumer optimism takes another tumble.
Nickelodeon Consumer Products launching in Canada
The move brings all property management and licensing in-house for Nickelodeon, MTV and Comedy Central.
PlayStation cleans Home
The gaming platform revamps its user portal and invites advertisers to come on board.
MEC names number two
The company has promoted Dave Crammond to SVP, managing director.
New rules for online advertising
A new framework aims to make consumers more aware of online behavioural advertising practices.
In a TIFF: L’Oreal follows the trends
The first-time sponsor of the film fest speaks to MiC about its promotional plans.
Newad expands in the sports arena
The OOH co partners with Canlan Ice Sports, targeting young athletes and their parents.
Rookie Blue plays with viewers
Sponsorship opps are available for an interactive online game promoting the Global TV series.
GM launches global media review
The car co, which works with M2 Universal in Canada, is issuing an RFP for all its consumer-facing planning and buying.
Notes from the Mediascape: Cadbury skips the QR code
The confectionery co is the first to use Blippar technology, which removes the need for QR codes on smartphones.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
