Canadians take a bite out of Shark Week
Posting a huge increase in 25- to 54-year-old viewers, Discovery Channel Canada sees its best Shark Week ever.
Magazines continue downslide
ABC Canada reports circulation, paid subscriptions and single-copy sales are all down for the first six months of 2011.
Notes from the Mediascape: The evolution of 2D barcodes
SnapTag, a US-born alternative to traditional QR codes, can be used by non-smartphone users.
New digital sales VP at BBC Worldwide Canada
Reeshma Esmail is heading up digital ad sales for BBC.com and Lonelyplanet.com.
Dynamite plays spy with consumers
The clothing retail brand launches an espionage-inspired contest on Facebook to up its game on social media.
Burger King puts a ring on it
The QSR relaunches its latest iteration of the Whopper with a campaign that plays off the burger’s name, Ring Master.
Daily Planet overhauls for 17th season
The Discovery Canada show adds a co-host with audience appeal.
Lost Girl finds its way back to Showcase
The Canadian sci-fi show, alongside Warehouse 13, Covert Affairs and Royal Pains, make up the new programming on the channel’s fall schedule.
Rogers Media brings FX to Canada
MiC asks media agency execs to weigh in on the deal, which aims to beef up the channel’s Canadian content.
Big Brother top ranking continues: BBM, July 25 to July 31
The reality show nicks a three-night win for Global, while Combat Hospital continues to hang on to its second place spot.
Energizer lights a positive path
The Canadian introduction of the brand’s Night Race is sponsored by the likes of Molson and ING Direct.
McCain gets “Ultra Thin” with Tori Spelling
The company targets women with its first celebrity-promoted product launch for a new line of pizzas.
McDonald’s ups its cool factor in Alberta
The QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.
Snoop Dogg smooth talks KiSS 92.5 listeners
The hip hop celeb lends his signature voice to the radio station in a TV spot that has him reading Facebook fan posts.
OWN Canada commissions Celine Dion doc special
The Corus Entertainment channel will air the show, titled Celine: 3 Boys and a New Show on Oct. 2.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
