Spotted! Moore’s strips for charity
The men’s shop encourages passersby to give the suit off their back for its second annual suit drive.
Lego and Teletoon tour with ninjas
The toy brand and kids channel promote the Ninjago product line with an experiential cross-Canada tour.
TIFF adds 18 sponsors
The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.
CIL paints a manly promotion
The brand targets a younger demo with a campaign that renames its colours.
Adconion expands Joost video offerings
The new IAB VAST 2.0 compliant offerings on Joost.com allow publishers to better report video completion rates.
Spotted! Dasani shapes an OOH campaign
The Coca-Cola water brand carves out a plant in Toronto to promote its environmental packaging.
Olympic Consortium unveils team for 2012
The five-channel team again combines hosts from Rogers and Bell Media, and adds Canadian Olympians to the mix.
Mindshare adds director of gaming
Geoffrey Greenblatt is joining the company in the newly created role.
Teletoon Canada reveals fall lineup
New cartoons, game shows and retro classics are introduced to the programming across the network’s channels.
Notes from the Mediascape: Fanta makes fans famous
The Coca-Cola brand launches an interactive campaign, transforming Romanian teens into digital stars.
Ubisoft strums real guitars on tour
The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.
Tetley Infusions break from the norm
The tea mix flips the switch on daily routines with a stunt involving personal butlers.
CRTC renews Weather Network, MeteoMedia licence
Station owner Pelmorex commits to increasing the amount of revenue it allots to Canadian programming under the new licence.
Big Brother’s second top spot steal: BBM Canada, July 11 to July 17
The 13th edition of the reality show continues to make a splash on Global with its second win in as many weeks.
Sid Lee and PHD win IMAX
The agencies will support the company’s international marketing strategy.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
