Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Election coverage: CBC and CTV hit record-breaking viewership numbers
CTV tops conventional network ratings, while CBC digital platforms break records.
Microsoft posts positive Q3 results driven by AI and commercial cloud
The company’s revenues increased 13% to $70.1 billion during the quarter ended March 31.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
Meta launches standalone AI app
According to the tech giant, the app is powered by Llama 4, the latest version of Meta’s large language model (LLM).
Snap’s Q1 marks milestone for monthly active users
The tech company also saw 14% revenue growth year-over-year
People Moves: OMG Canada names two new directors
Plus, the CFL names VP of global partnerships.
Frozen Quenchers campaign drives Tims to the top of TV ad charts
With 7,332 appearances, the QSR continues to lead AdEase’s most active pool of advertisers.
Spotify reports more subscribers with ad revenue growing
The audio streaming service has added its highest number of premium subscribers in a Q1 since 2020.
The CCCE’s new media mix reflects push for caregiver advocacy
The campaign, launched in collaboration with Pilot PMR, calls on federal government to adopt national strategy.
Yahoo integrates CAPI into its DSP
The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
IKEA, Telus and Toyota rise to the top: AdEase Radio
QSRs and furniture stores dominate category rankings during the week of April 21 to 27.
Starbucks launches its largest-ever national campaign in Canada
The brand is aiming for a unified message across all channels.
Spotted! TD launches accessibility pop-up
The brand has designed an immersive space at Union Station in support of neurodiversity month.
Meta launches test of ads in Threads feed
Fast food chain Wendy’s and the GroupM agency are a part of early testing.
