Vistar is helping NextGrad reach high schoolers
The ad network devoted to higher learning has 1,100 screens that receive 1.3 billion impressions per year.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
People Moves: Ataccama expands its leadership team
The data company has tapped a new COO and CRO.
Which advertisers had the biggest presence during the Super Bowl?
Telecom services took the biggest share of ad time for the third consecutive year: AdEase
Spence Diamonds increases buy: AdEase radio
The jeweler scored 5,717 combined occurrences, 1,457 more than the previous radio buying week.
Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.
Pinterest posts 18% growth in Q4 2024 revenue
The social network said it had achieved its first billion-dollar revenue quarter.
The Canadian government resumes advertising on Meta
Meta still does not allow Canadians to view or share news on its platforms in response to Canada’s Online News Act.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
BCE reports 3.6M Crave subscribers in earnings report
The streamer saw an 18% increase in total subscribers for the year, according to Bell’s Q4 and year-end results.
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
Tim Hortons stays on top of AdEase TV rankings
The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.
