It’s a Viral Holiday!
More and more marketers are going virtual all the way with their year-end cards. A good strategy? Yes, judging by the sensational results garnered by OfficeMax.
Popular reality shows return to Slice in January
The guilty-pleasures-for-women network is offering round four of Project Runway and round three of Real Housewives, plus a Valentine’s Day programming marathon that looks at the ugly side of romance.
OLN announces January fare
Hayden Christensen and Dennis Rodman are among the celebrity contestants in a new season of Bullrun: Cop, Cars and Superstars.
Labatt serenades winning agency Publicis with bagpipes and beer
The Toronto-based agency won the Blue Canada, Bleu, Alexander Keith’s, Lucky Lager and Lakeport businesses under a single account.
Taxi campaign touts Belugas, not tchotchkes, for Christmas
Yesterday, Taxi Vancouver bowed a whale of a campaign to take some of the commercialism out of Christmas.
Year-end pundit du jour: RMB’s Karen Best
‘In search of a new-media panacea, have we lost our common sense and a commitment to creative in all media?’ asks the Radio Marketing Bureau’s VP of business development.
Agent Provocateur gets cheeky with sexy street stunt
Glass boxes with lingerie-clad models inside are being wheeled along Vancouver streets.
Project Apollo pinpoints media strategies for a CPG food brand
What matters more when it comes to purchase probability – frequent ads or recent ads? Project Apollo say it comes down to how many times per year a consumer buys ‘Brand X.’
CBC promotes Kilpatrick to head sales in Toronto
She’s been senior manager of national sales for the past several years.
The Bay ousts Sears as top radio advertiser: Media Monitors – Dec. 10-16, 2007
Sears was toppled from its usual top spot when The Bay upped its spot volume sufficiently to climb from #8 to #1.
American Gladiators returning to Citytv
New contestants will take on a fresh group of gladiators in classic games like ‘the joust’ and ‘the wall.’
Simpsons DVD promo dominates Metro, AOL Canada
Both AOL Canada’s home page and Metro newspapers were ‘Simpsonized’ yesterday to push the release of the movie DVD in Canada.
Storm breaks online record for Weather Network
Millions of people went online to check the weather as the major winter storm hit Ontario and Quebec last weekend. Time to think about some weather-triggered ads?
Smart phones the next big thing: Scott Goodson
Today’s year-end pundit, the Manhattan-based founder/CEO of StrawberryFrog, says, ‘It’s time to look at what’s been happening for the past decade in Scandinavia and Japan to understand what will come here soon.’
strategy is looking for a few ‘good’ brands
With the aim of identifying marketers that are ‘doing well by doing good,’ MiC‘s parent publication is sponsoring a juried competition, and calling for submissions to strategy‘s Cause + Action Awards – Honoring CSR Brand Plans That Are Changing Minds. And Matter.
