Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Meta faces potential breakup in U.S. antitrust trial
Zuckerberg takes the stand to refute claims of orchestrating a monopoly.
TD Bank focuses on Beaches Jazz Festival to support local growth
As a returning sponsor of the festival, the brand aims to support Canadian music while deepening its impact on local communities.
Elections Canada tops radio ad ranking ahead of federal election
The non-partisan agency jumped to the AdEase top spot with 5,329 instances.
DoubleVerify aims to help advertisers avoid objectionable content on TikTok
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Disney Advertising expands global ad offerings to Canada
Disney says the aim is to deliver more consistency and scalability for marketers.
Jolt adds OOH charger location and expands team in Canada
The DOOH and EV charging network has opened a new location in Mississauga.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
Videotron sues Rogers for alleged breach of contract
Rogers agreed to sell Freedom Mobile to Videotron as part of its deal to acquire Shaw Communications in 2022.
Corus posts 10% drop in Q2 revenue but viewership sees notable gains
Advertising also recorded a 13% decline in the first three months of the year.
G3 Media becomes third-largest player in OOH
The Quebec-based company has acquired more than 665 assets in Quebec and Ontario.
People Moves: Active International names managing director in Canada
Plus, Marketbridge brings on board a senior director of media.
Meta platforms key for Canadian newcomers: study
A Strategic Counsel report shows that creators and influencers are also key information sources.
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
Samsung Ads and Magnite expand partnership
The partnership is aimed at increasing the volume of targeted impressions in Magnite’s exchanges.
