Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.
Pinterest posts 18% growth in Q4 2024 revenue
The social network said it had achieved its first billion-dollar revenue quarter.
The Canadian government resumes advertising on Meta
Meta still does not allow Canadians to view or share news on its platforms in response to Canada’s Online News Act.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
BCE reports 3.6M Crave subscribers in earnings report
The streamer saw an 18% increase in total subscribers for the year, according to Bell’s Q4 and year-end results.
How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
Tim Hortons stays on top of AdEase TV rankings
The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
Millions of Canadians turn to CBC for tariff coverage
More than four million Canadians tuned into CBC News Network from Feb 1 to 3.
Beyond the Code, Part 1: AI’s real-world impact
Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.
People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.
Spotify’s video podcasts drive record-breaking user gains
The company closed 2024 with 675 million active users, representing a year-over-year increase of 12%.
