Roku and ITV Studios to bring Graham Norton channel to Canada
The partnership will be bringing other FAST channels to the streamer in early 2025.
Ford bets on social to bring global Bronco platform to Canada
The automaker’s latest campaign aims to reach a wider audience that enjoys an outdoor lifestyle.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
Spotted! Nutella sparks holiday cheer with interactive experience
The activation features samples of products made with the hazelnut spread, along with recipes to recreate them at home.
IPG Mediabrands wins new business with Yum! Brands
Team Accelerate was created to lead all media strategy, planning and buying for KFC, Pizza Hut and Taco Bell.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
Canadian Tire becomes founding partner of the NSL
The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.
Spotted! Guinness installs heritage holiday pop-up
The experience is supported by OOH and spots in the Montreal Metro and Uber.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
