The Weather Network sees 94% traffic bump
The channel experienced the increase in audience numbers over the last year, according to Numeris.
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
Media Moves: Vendo expands west, while Giphy joins TikTok
By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
Toyota ups radio spend, Desjardins Group pulls back
Government of Quebec was the third most active advertiser from Oct. 21 to 27.
Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.
Canadian gov’t is investing millions into minority media
The influx of funding is meant to help media operating in minority communities, and in an official language, share news and strengthen culture.
Haligonia and Narcity Media Group form strategic sales partnership
The collaboration gives Narcity Media a bigger presence in Atlantic Canada to engage with hard-to-reach millennials and Gen Z.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Corus optimistic despite decreased revenues
The media company reported its year-end financial results today, along with news that it has extended its debt agreement into March 2025.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.
Uvagut TV wins mandatory distribution
The CRTC’s decision means that Uvagut TV will be carried on basic cable packages to 10 million cable subscribers across the country.
