Samsung TV Plus expands its FAST children’s programming
The service’s new content slate includes programs featuring popular characters such as Barbie and Barney.
Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.
Pizza Pizza partners with BC Place and its teams
The agreement is part of the brand’s expansion strategy in British Columbia, where it has more than 50 stores.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Boom InterTribal wants to strengthen Indigenous voices in marketing
The agency launches a digital campaign to help companies find the right way to work towards reconciliation.
Canadians will spend more than 14 years on their mobile apps
A new study reports that mobile phone usage continues to grow year-over-year across all age groups.
Kijiji launches virtual rental realtor, Kay Jiji
The multi-platform campaign features all the media tools a local real estate agent would use.
Announcing the Media Innovation Awards jurors
The panel will determine the winners for the 2024 competition, which includes new media collab and innovation categories.
MiQ releases its first results of Privacy Sandbox testing
Recent tests of Google’s cookieless solution highlights what it’s doing right and what it still lacks.
Moosehead campaign celebrates brave everyday Canadians
The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.
Sun Life and Canada Basketball to host Hoops and Health tournament
The financial services company became an official health and wellness sponsor of the organization last year.
Bell Media seeking injunction, damages in Rogers, WBD deal
The company is seeking an injunction and damages against Warner Bros. Discovery and Rogers Sports & Media.
Corus cancels Big Brother Canada after 12 seasons
The reality competition series would not be renewed for an additional season.
Unifor “outraged” by latest job cuts at Bell Media
The media company has cut 43 jobs as part of a restructuring it announced in February.
Newcomer BIPOC women use social networks and supermarkets for bonding
Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
