Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
Coors Seltzer encourages pledges to do less
The tongue-in-cheek campaign encourages water conservation with a campaign that runs across several media channels.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
Sobeys is sending motivation to Canadian Olympians
The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.
MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.
KLM inks deal with TFC to strengthen its business in Toronto
The partnership includes digital and social media ads, as well as in-stadium visibility and OOH spots.
Canadian agencies win Grand Clios in Media and OOH
VML and Rethink both picked up the program’s top awards for work with VW and Coors Light.
Checking in with UM Canada CEO Ben Seaton
Six months in, Seaton is focusing on agency growth, human intelligence and talent.
Bumble brings mass media buy to Canada
The dating app is placing OOH ads in Toronto and Montreal, as well as spots across social media and TV.
Bell reports increase in advertising amid decline in subscriber revenue
Total digital revenues also grew 33% due to the company’s programmatic advertising.
Universal Music returns artists to TikTok
The social and music media giants have reached a deal that, in addition to improved artist compensation, also includes AI protections.
What are this year’s most-watched specialty shows?
Corus shows took the top positions in the Numeris entertainment ranking.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
Snap and Meta reveal updated AR and AI tools
The social media companies recently updated advertiser and user offerings with new tech tools.
