How do different generations perceive and respond to OOH?
A new cross-generational COMMB report was created to help advertisers build campaigns that bridge demographics.
Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.
Heinz pairs packaging and OOH with Google image recognition tool
Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.
New Reddit tool allows brands to promote their products in threads
The ad format auto-populates with real-time images and pricing from an advertiser’s catalogue.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
Spotted! Go Maple Leafs Go Train leaves the station
MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.
Pattison and Broadsign deepen their relationship
The partnership enables the streamlining of daily operations and the unlocking of potential new revenue.
Snapchat reports 21% increase in Q1 revenue
The social media platform also grew its user base by nearly 40 million.
CBC announces new spring and summer podcast lineup
From one of the biggest mining frauds to the most powerful man in India, the new titles cover a wide range of topics.
SJC Media rebrands their events and experiential arm
Wonder will focus on food, fashion, learning and cultural experiences.
WPP kicks off the fiscal year with mixed results
The company saw gains in Europe and India, but North America showed a 5.2% decrease.
Bell launches 10 new FAST channels
The offerings are now available on LG Channels, and will be coming to Samsung TV Plus soon.
Rogers, Amazon, NHL ink two-year Monday Night hockey deal
Under the deal, Prime Video will become the home of Monday Night Games in Canada starting in the 2024-25 season.
Pluto TV launches channel with exclusive content about Real Madrid
The FAST platform has recently added other sports channels to the service in Canada, including Dazn TV.
