Spotted! Quaker highlights people’s important days
The brand is launching an exhibition with 100 black and white images of customers eating oatmeal for breakfast on a special day.
McDonald’s buys the most TV spots across markets, again
AdEase’s latest report shows that the QSR recorded 2,232 combined occurrences in the second week of April.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
TikTok releases two new tools to increase brand safety
Category Exclusion and Vertical Sensitivity help advertisers control the content their ads are placed next to.
Toyota parks in the top spot of AdEase radio ranking
Shoppers and McDonald’s were among the advertisers that moved up the most between April 8 and 14.
Spotted! Charmin’s coy coffee campaign
The beverage sleeve campaign will run until May 5.
CBC/Radio-Canada unveils its Olympic Games programming
RBC, Bell and Toyota are some of the presenting sponsors on board for this year’s CBC coverage.
Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
Eighty percent of the Canadian workforce is back at the office, ready to see OOH: report
According to Stats Can, More than 12 million Canadians commute by personal vehicle, while public transportation use is on the rise, too.
The Curling Group buys the curling series from Sportsnet
The new sports business venture now owns the Grand Slam of Curling while the exclusive Canadian rights will stay with the broadcaster.
Cartier takes to Snapchat for AR ring experience
Although the tech is exclusive now, the social platform will roll out similar tech for creators and developers in Lens Studio soon.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Dazn makes a FAST leap in Canada
The new tier offers a wide range of live and on-demand content, including matches, highlights and news to reach more sports fans.
Corus reports 13% decline in Q2 revenues
Losses are largely attributed to lower TV advertising spending.
