Can-Am saddles up with bull-riders and farmers
The off-road vehicle brand is partnering with the Professional Bull Riders Association and helping farmers find love on Quebec’s version of Farming for Love.
Pinterest makes women’s fashion searches more inclusive
The social media platform is launching a new tool allowing users to select the body types they want to see in their search results.
Acast to feature 12 Indigenous podcasts in partnership with ISO
The Swedish company will support the Indigenous Screen Office’s inaugural podcasting program.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
McCain joins Budweiser as sponsor of Blue Jays broadcast on Sportsnet
Pronamel, A&W and Smuckers are among the other partners for this year’s season, which kicks off on March 28.
Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
McDonald’s stays on top of AdEase TV ranking and Ford buys more
The QSR also took first place in the top ad-spots list in Vancouver and Calgary with an ad about its small combos.
Spotted! M&M’s to place sculpture at Yonge-Dundas Square
The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.
Re/Max is partnering with Pet Valu to reach pet parents looking to move
The real estate brokerage brand is launching a campaign supported by TV spots, social media content, a contest and giveaways.
Toyota and Government of Alberta buy big on radio: AdEase
With 5,048 combined occurrences, the automaker was the most active advertiser in the week of March 18 to 24.
Convergence releases 2024 Couch Potato report
TV subscriptions are declining in the U.S. but not so much in Canada, according to the research group.
Millennials are spending less time watching TV and more time gaming
Around 82% of people believe video games are more engaging than movies and TV, and 59% feel more fulfilled after playing.
Clutch moves away from performance marketing with new Raptor spot
The company is launching a 360-degree campaign to help Canadians feel good about selling the startup their used cars.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
Teads and ZoomerMedia renew their exclusive partnership
The new deal expands beyond the blogTO website to give Teads exclusivity on outstream ads across the ZDN digital platforms.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
