Paramount+ to launch ad tier in Canada in April
The streamer is also increasing the price of its Standard plan in Canada to $10.99.
Estée Lauder and Pinterest come together for wedding season
The campaign for the cosmetic brand spans the key spring season of weddings and other festive events.
Rogers replaces federal government at the top: AdEase Radio
The company recorded 5,670 combined occurrences during the week of March 11 to 17.
Updated: OMD named best performing global media network, again
This is the seventh consecutive edition of RECMA’s bi-annual Network Diagnostic report that the media agency has topped.
Scotiabank ends its sponsorship of Toronto’s Contact Festival
For more than a decade, the bank has supported the festival, which presents important exhibitions of works by local and international artists.
Nissan and RW&CO. among the new sponsors of Juno Awards
TD Bank Group, SiriusXM Canada and TikTok return as sponsors of the awards, which will be held next March.
CCMA lands Paquin Entertainment Group as its new sponsorship AOR
The entertainment agency will be responsible for securing new sponsorships, ahead of this year’s CCMA Awards and Country Music Week.
Reddit launches new ad format inspired by megathreads
Free-form ads enable brands to build ads in any length and become part of Reddit conversations.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Numeris reports AM/FM radio reach is stable YoY
The Radio Listening study says AM/FM radio reaches 84% of Canadians every week.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Stingray is bringing more music to Samsung TV Plus
The new channels will air a wide array of genres, along with concerts videos and music documentaries
Subscriptions for streamers are declining: MTM report
Based on 2023 data, the complete report uncovers new insights on TV ownership, video services, brands and consumer behaviour.
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
