SJC Media and 369 Global reveal more details of soon-to-launch magazine
The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”
People Moves: Dentsu, Ideon Media and Ipsos
Krista Furlano, who has been working at Dentsu since 2018, has been promoted to VP of partnerships and media compliance.
Blue Jays home opener brings out the brands
How A&W, Home Hardware and Fitzrovia are activating around Toronto Blue Jays’ season games.
Yukon’s oldest newspaper is closing for lack of advertisers
The Whitehorse Star has been covering Yukon news since 1900. Its last issue will be published on May 17.
Spence Diamonds increases its buying nation-wide and finishes on top: AdEase radio
The jeweler notched up 4,220 combined occurrences from April 1 to 7 across Canada.
Corona rolls out campaign with Tripadvisor to inspire people to travel
The two companies created a hub with content on different destinations, and plan to launch another one focusing on local travel in Canada in May.
Media check-in: Caroline Breton, one year of being Involved
Involved Media’s first year has been underscored by a growing client roster, the hiring of seasoned media specialists and bringing the human touch to media planning and buying.
MTM Jr. uncovers how kids are watching TV
Even with the abundance of digital streaming platforms and on-demand content, children are still tuning into traditional TV channels.
Spotted! Reese’s takes to the (virtual) streets with its caramel cup
The Hershey’s Canada chocolate brand highlights Reese’s Big Cup with Caramel two CGI social videos dripping with gooey caramel.
Postmedia launches Puzzmo in Canada
The Canadian media company has partnered with Hearst Newspapers to offer a suite of popular puzzles to readers.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.
TD signs on as sponsor of Cricket Canada
The bank plans to roll out TV and OOH ads to boost the sport’s visibility nationwide.
Keurig Dr. Pepper inks deal with Toronto Blue Jays
The new partnership means Motts Clamato will finally be available at the Rogers Centre.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
