The&Partnership combines with mSix&Partners to form T&Pm
The new fully integrated agency will operate with “AI at its heart.”
Snapchat rolls out Sponsored AR Filters
The new augmented reality ad format appears after a user captures a photo with the Snapchat Camera.
Bell launches second season of Waterloo region-focused series
Launched in 2023 on TV1 channel, Farm to Fork was one of the most watched programs last year.
Bell Media president Sean Cohan on his global growth plans
Cohan discusses his vision for Bell Media amid a turbulent time for the global media sector.
CBC offers 40+ hours of World Figure Skating coverage
It is the first competition to be held in Canada in more than a decade, following the one in London in 2013.
Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
PMC adds Vox Media brands to its Canadian ad sales portfolio
The two companies already had a working relationship as a result of PMC’s investment last year.
Voices contest aims to match brands with their perfect voice
The competition is part of the company’s new campaign that seeks to highlight the importance of audio in the marketing strategy.
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
Ideon Media launches Ideon Audio
In partnership with Consumable, Ideon Audio offers Canadian advertisers new audio ad opportunities.
McDonald’s stays in the top spot on AdEase TV, but its buying declines
From March 11 to 17, the QSR recorded 2,290 combined occurrences, 492 fewer than the previous week.
Turo signs as an official partner of Canada Basketball
As Canada’s men’s and women’s teams ramp up to the Summer Olympics in Paris, the sponsorship will involve several contests and a presence at basketball games and events.
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
BMO becomes a sponsor of Invictus Games Vancouver Whistler 2025
The seventh edition of the games has already locked in Boeing and Atco as presenting partners.
National Bank wants to counter stereotypical financial advice for women
The brand partnered with several women’s magazines to promote investing and female financial freedom.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
