IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.
Spotted! CRA tests Canadians’ skill at spotting scams
The activation aims to educate Canadians on the latest tactics used by swindlers.
The Raptors will be drinking Prime Hydration
The lifestyle beverage will be the official sports drink of Canada’s basket-ball team.
PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.
Canadian Out-of-Home Awards judging panel revealed
The judges for the 2024 Awards cover all areas of the out of home industry, including brands, creative and media agencies.
How podcast-listeners prefer to hear ads
The new study also shows that social media is how most people learn about new shows.
McDonald’s dominates the TV market for fourth consecutive week
The QSR recorded 2,413 combined occurrences between March 25 and 31, according to AdEase’s latest report.
Canadians are going online to get away
Comscore’s annual review found that nearly three quarters of Canadians visited travel content last year, a lot of them looking at cruises.
People Moves: Havas ups Noah Vardon and Amanda Dyke
The media division of the marketing and communications group is boosting its leadership team with new positions.
Knorr puts Twitch at the centre of its new marketing strategy
The Unilever brand has partnered with gaming brands and gamers to host a stream on Twitch as part of its new campaign.
Subway replaces Toyota as the most active advertiser on radio
The latest AdEase report shows that the QSR scored 5,315 combined occurrences in the last week of March.
Ontario students sue social media giants
Lawsuit accuses Facebook, Instagram, TikTok and Snapchat of harming teen mental health and education.
CBC News: Igalaaq partners with Inuit TV
The Northern broadcaster will begin airing on CBC on April 3.
Three-quarters of Canadians recall advertising seen in cinema
A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.
Where do Canadians watch movies and how often?
SVOD Services, such as Netflix and Disney+, are the most popular: more than half of Canadians use them on a weekly basis.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
