The Oscars records its highest audience in four years on CTV
About 3.5 million Canadians watched Sunday night’s broadcast of the 96th Academy Awards, according to Numeris.
Government of Canada returns to AdEase radio charts and ranks first
With 5,466 combined occurrences, McDonald’s came in second, followed by Rogers Communications with 5,440.
What concerns your audience the most?
Climate change, AI and the excessive use of social networks are some of Canadians’ concerns, according to Leo Burnett’s latest report.
Samsung Ads launches new immersive smart TV ad format
The new First Screen Immersive Masthead banner ads offer high impact experiences across six million Samsung Smart TVs in Canada.
Meta introduces new AI-powered ad tools
Advertisers on Meta have more ways to reach customers with new video options, AI-powered tools and improved ad formats.
Embold unveils new tool to simplify marketing with influencers
The company aims to save brands time by handling the communication, recruitment and agreements with Canadian creators.
How do English-speakers in the West and North use media and technology?
MTM published multiple reports on TV, radio and social media usage in various markets. In our second story, we look at data from Vancouver, Alberta, Manitoba/Saskatchewan and the North.
Reddit tests new tool that helps brands better understand its communities
Reddit Pro is a free suite of advanced tools to help businesses grow their organic presence on the platform.
Kinesso launches solution to track performance in a post-cookie world
The proprietary tool is designed to analyze digital media investments in the absence of cookies.
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
Two new executives hired at Wavemaker
The new execs bring a combined 30 years of experience to the company’s team in Montreal.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
Pattison enters into advertising partnership with Vancouver International Airport
Starting this year, the OOH ad company will focus on increasing inventory at the airport.
Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.
