Google responds to IAB Tech Lab review of Privacy Sandbox
The Privacy Sandbox response focuses mainly on the Technical Assessment section of IAB’s review, detailing the potential impact of the Privacy Sandbox on various programmatic ad functions
Pattison opens Elevating Voices national grant program
The company is giving out $1 million in media space to DEI-focused non-profits across the country.
MLSE and TikTok air live sports content in partnership with Frito Lay
The branded content series will feature Toronto Maple Leafs and Toronto Raptors in TikTok’s new Creator Zone.
Government rolls out campaign to reduce unemployment rate
The media buy, managed by Cossette, includes social networks, broadcasters, digital radio and digital screens.
Subaru continues to lead the rankings: AdEase TV
The automaker recorded a total of 2,912 occurrences and continues to buy big in Toronto.
Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Which advertisers had the biggest presence during the Super Bowl?
Streaming services and fast-food restaurants took the biggest share of ad time for the second consecutive year.
Empathy partners with self-service platform Plaiced
The media agency will serve Plaiced’s clients in Canada with consulting services and support in their marketing strategies.
KO Média boosts readership in its three brands
Véro, Elle Québec and Elle Canada magazines are currently reaching 4.8 million monthly active readers.
Spence Diamonds leads, Subway follows: AdEase Radio
McDonald’s, which dominated the market the previous week, ranked fourth in the overall ranking.
Radio remains a viable and thriving medium
Radio Connects, the trade association for the radio industry, responds to Bell Media’s comments on the viability of radio as a medium.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
PEI signs on as official travel destination partner of the NHL
The multiyear agreement grants the tourism board marketing opportunities through the League’s broadcast, digital and social media channels.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
