Native Touch acquires M32 Connect
While operating separately, the tech companies will collaborate on products to help local publishers build more sustainable businesses.
Telus inks deal with Vevo to be its ad rep in Canada
The online music video network reaches 10 million Canadians per month.
Corus secures 11 sponsors for Big Brother Canada
Samsung, Tonybet, Sunwing, Infiniti Canada, Social Lite and Endy join returning brand partners.
Coca-Cola gets in the game as Cricket Canada’s sponsor
The sport’s popularity is popping in recent years thanks to the nation’s changing demographics.
Metro partners with MasterChef Québec
The grocery brand is integrated into the cooking challenge and has collaborated with other program partners for an omni-channel campaign.
Cineplex Digital Media inks deal to extend reach in Montreal
Cominar has tapped CDM to develop and manage digital signage for five of its properties.
Quaker looks to reach consumers with BAFTA award-winning director’s ad
The PepsiCo brand is launching a fully integrated campaign in Canada and Latin America, with plans to roll it out to more markets later this year.
Nivea moves up in AdEase rankings and gets closer to McDonald’s
The monitoring company has published its latest report for the week of Feb. 19 to 25.
McDonald’s becomes the most active advertiser: AdEase Radio
Toyota ranked second in the AdEase top 10 for the week of Feb. 19 to 25.
Celsius expands its MLS sponsorship into Canada
The new energy drink on the block inked a US-only deal last season.
Monday Moves: Plus Company boosts its analytics offering, and more
Kijiji also hires an experienced product developer to drive its portfolio and makes two promotions within the leadership team.
STC launches campaign with Toronto Raptors’ Scottie Barnes
The Skilled Trades College of Canada is running ads on TV to reach out to students and their parents and make them aware of its programs.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
Reddit files to go public
The message board site said it would reserve a chunk of its shares at the IPO price for its top users.
Vice to halt publishing, announces layoffs
The once mighty media company will stop publishing on Vice.com and will be laying off hundreds of employees.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
