Omnicom’s organic revenue grew in Q4
CEO John Wren has stated that expectations for 2024 are high, given the company’s recent investments in AI.
CBC launches National Indigenous Strategy
The creation of a new Indigenous Office will implement the public broadcaster’s Strengthening Relations, Walking Together strategy.
Spotify unwraps positive Q4 earnings
The number of Premium subscribers rose to 236 million, the second largest gain for the quarter ever.
Spark Foundry promotes a new vice president
Doha Skaf will now oversee the agency’s Montreal office.
Spotted! OLG makes presence at NHL All-Star Fan Fair
The Ontario Lottery and Gaming offered NHL fans an immersion into common places that often turn into field hockey arenas with an experiential activation.
Podcast listeners prefer brands with 360-degree media strategy
According to Acast’s latest report, 79% of consumers say that in-person and offline experiences provided by brands have a significant impact on their purchasing decisions.
McDonald’s leads with 5,953 occurrences: AdEase Radio
The Government of Canada came in second place, followed by Subway.
La Presse launches self-service advertising platform for SMEs
The new platform allows advertisers to more easily roll out campaigns across the publication’s ecosystem.
Execution matters when it comes to Super Bowl ads
Ads during the Big Game work best as part of an integrated media plan, rather than as a standalone.
Spotted! Air Miles Carousel of Dreams
CGI brings Carousel of Dreams to life at the Queen Street Subway Station in Toronto.
CST Savings lets parents see into the future with AI
The campaign uses voice recognition tech to send parents a video message in which their children thank them for saving money for their education.
Meta reports Q4 and full year revenue increase
The social media giant posted revenue of $40.11 billion in Q4, up 25% compared to the same period in 2022.
Bell Media announces record ad sales for the Super Bowl LVIII
According to the company, the inventory available to brands looking to place ads on the broadcast of the big game is limited.
Arima expands its global presence
A new partnership with Idstats takes Arima’s data and media mix modelling solutions to India, Malaysia and Singapore.
Yelp launches AI-powered updates to boost brands’ reach
The company, which serves as a directory of local businesses, is revamping its platform for advertising to provide them with new information about the industry and their competitors.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
