What influencers expect when working with brands
Peersway CEO Arnab Majumdar says some of the benefits agencies gain from working with influencers are an engaged audience and cost savings.
Jury selection complete for Quebec’s Idéa Awards
The deadline for submission has also been extended to March 8.
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
Is that new tech opportunity right for your media mix?
Initiative’s Stephanie Freeman on how media buyers can save time and resources when it comes to selecting and pursuing new technology.
In the aftermath of Bell’s cuts, media leaders weigh in
By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.
London Drugs appoints EssenceMediacom as media AOR
The Vancouver-based agency will handle the brand’s media strategy to help it grow its audience.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
After disappointing Q4, Bell is cutting 4,800 jobs, selling off radio stations
The telecom and media company saw a more than 20% decrease in revenue.
Cineplex’s annual revenue increased by 25.9%
The growth is largely due to a 30.1% rise in annual box office earnings.
Subaru increases its buying and takes first place: AdEase TV
McDonald’s finished second in the ranking for the week of Jan. 29 to Feb. 4, followed by Audible.
Spotted! Cadillac Fairview opens interactive indoor experience
The activation will be available at the CF Chinook Center mall in Calgary until spring of this year.
ACA takes next step in cross-media measurement solution
The Association of Canadian Advertisers hopes to have collaboration and input in the development of an RFI from across the industry.
Crave is ready for (Amazon) Prime time
The Canadian streamer will soon be available on Amazon Prime alongside Paramount+, Starz, MGM and others.
Snap released positive Q4 results, but still fell short of expectations
The social messaging company will be cutting 10% of its fulltime workforce.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
