How Toronto Star’s paywall will operate
The Star Media Group paper has rolled out a soft launch of its new subscriber program, called Digital Access.
Moms’ moods inspire Walmart
From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.
Back-to-school spending jumps
Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.
Spotted! Deep ‘n Delicious goes on tour
McCain Foods is visiting four family-oriented destinations this summer in support of its iconic cake reboot.
Samsung explores natural ‘Tabitats’
The tech brand is showing off its tablet variety with a new digital-only initiative that pokes fun at nature shows.
Globe and Mail stops print delivery in Newfoundland, Labrador and parts of B.C.
Publisher and CEO Phillip Crawley on the decision to stop sending printed copies to those areas of the country.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
Amazing Race Canada outpaces competition: BBM
The reality show nabbed 2.91 million viewers, while CTV Evening News was the top weekly show for July 29 to Aug. 4.
Lifetime unveils fall sked
The Shaw specialty’s slate includes new originals like Witches of East End (pictured) and returning shows like Dance Moms.
Spotted! Wines of Alsace and France team up with the LCBO
The brands have launched a series of pop-up wine bars at LCBO stores in Toronto to drive sampling, and partnered with local food trucks.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
Best Buy takes customers to school
The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.
Spotted! Sony adds a little water
The tech manufacturer is launching its new Xperia Z phone with a pop-up shower stall at the Toronto Eaton Centre Sony store to show off its waterproof capability.
City announces fall premiere dates
Canuck series, including Package Deal (pictured), Storage Wars Canada and Meet the Family, join the lineup this fall.
GroupM brings m/SIX to North America
The UK-based media agency is opening an office in New York, which will be led by David Stopforth and has the scope to work with Canadian clients.
