Blog: Chromecast, the next great living room gadget?
MediaCom’s Robin Hassan and Michael Neale on why the new launch could be the device that changes the TV industry.
AOL Canada signs with Jolted Media Group
The media co will be using JMG’s patented Fadeout video advertising option on its sites.
Hudson’s Bay Company to buy Saks
HBC will acquire the luxury retailer for approximately $2.9 billion and look to introduce the brand to Canada through full-line, outlet and online stores.
Corus reveals fall slates for CosmoTV and OWN
New series for Cosmo include the dating game show Baggage (pictured), while the true-crime documentary series Addicted to the Life joins OWN’s lineup.
Spotted! Lego takes a Playcation
The toy brand is hitting the road for a cross-country tour that will see it bring a trailer to festivals and locations like Centreville Amusement Park, the Calgary Zoo and the PNE.
Details and reaction to the Publicis Omnicom merger
Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.
Staples celebrates back-to-school
The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.
Amazing Race Canada rises to the top: BBM
The Canadian version of the American reality show netted 2.99 million viewers, while CTV Evening News was the top weekly show for July 15 to 21.
AOL’s fall upfront plans
Dana Toering, AOL Canada’s director of sales, talks about the upcoming Programmatic Upfront, which will allow Canadian advertisers to commit dollars to AOL’s programmatic inventory.
Storage Wars Canada sponsorship opps revealed
The reality show premieres Aug. 29 on OLN, and will offer custom ad and integration opportunities across categories like automotive and tourism for both TV and digital.
Ford Lincoln Mercury buys top spot: Media Monitors
The car company purchased the most airtime in Toronto for the week of July 15 to 21, while Nissan topped the list in Montreal.
Lay’s unveils its ‘Flavour’ finalists
The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.
Ontario catches the McLobster
McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.
AAM members on its newspaper updates
AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
